Ed Winlkeman reports on museum blogs. I thought it to be an interesting idea in an odd sort of way. While most museums promote their shows by having press openings, buying print ads, and contributing to banner blight, it seems only natural that they should expand their horn-tooting into cyberspace's newest medium, the blog.
I would have to say that most of my blog reading would make me surmise that the blogsphere is a type of primordial ooze compared to the highly evolved (and edited) print media. I don't mean that in a bad way. It's an excellent zone to post half-formed ideas, tidbits or memes of informations, and on the more popular blogs, a way to start conversations. When a museum enters the area, it becomes philosophically recursive, like the snake eating its tail.
Unlike the print world where there's somewhat of a demarcation between advertising and commentary (which could easily be argued against), in the blog world conversationally worded press releases would be pressed to function as commentary on itself.
If museums (and art spaces in general) are interested in harnessing the power of the blog world, it would behoove them to treat bloggers more like the press. This meager site which gets updated once or twice a week, averages about a hundred hits a day. Looking at my site meter, I can find the Google search words reader typed that led them to my page. I can also see how a particular blog posting ranks with those particular words typed in to Google. Here's some examples from the past 24 hours:
Key:
"Words Googled" (My rank) -my comment
posting link
"lamb painting prado" (3)
imoralist.blogspot.com/2007/
"The Soul Guided by Christ by Francisco Martinez" (2)
"munster sculpture project los angeles" (2)
"ica boston hustler" (1)
"venice biennial 2007" (5) -amazing
imoralist.blogspot.com/2007/
"art basel advice" (17) -and they click through to my page even though it was so far down the list
"Michael Asher caravan" (14) -typed into Google.jp
http://imoralist.blogspot.com/2007/09/art-theif-exhibits-video.html
September 29, 2007
The Art World in the Age of Mechanical Blog Production
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